✨ Now Reformulated for Enhanced Tightening & Makeup-Ready Skin

The reformulated Simply Prime Instant Lift Makeup Primer is designed to tighten, smooth, and prep skin for flawless, long-lasting makeup. Suitable for normal, dry, sensitive, and aging skin, this lightweight primer helps minimize the appearance of fine lines and uneven texture while creating a silky canvas for foundation and other makeup.

Its hydrating, smoothing formula enhances your natural glow while supporting skin comfort throughout the day. Simply Prime ensures makeup goes on effortlessly and stays put, leaving skin looking polished and radiant.

1 oz./30mL

Key Benefits

Tightens and smooths skin for a flawless makeup base
Minimizes the appearance of fine lines and uneven texture
Lightweight, fast-absorbing, and hydrating
Prepares skin for long-lasting makeup
Suitable for normal, dry, sensitive, and aging skin

How to Use

Apply a small amount after your skincare routine and before beginning makeup. Smooth evenly over entire face.

For external use only. Discontinue use if irritation occurs.

This product uses an airless pump—no straw needed! Instead, a plate at the bottom rises to push every last drop up (yay for no waste!).

Before first use, it needs to be primed. That just means you’ll need to pump a few times to get it going. Totally normal!

A few quick tips if it’s being stubborn:

Turn it upside down and tap it firmly into your hand
Cover the hole on the bottom while pumping
Use a clean pin to gently push up through the hole underneath to get the plate moving

Once it’s primed, you’re good to go!

Best For

Normal, dry, sensitive, and aging skin; ideal for anyone looking to prep skin for long-lasting, smooth makeup application.

Ingredients

Dimethicone, Dimethicone Crosspolymer, Squlane, Hydrogenated Starch Hydrolysate, Aphanizomenon Flos-aquae Extract, Germall Plus, Silica